TAKE FLIGHT.
A vision brought
to life.
Every step of the way.
I led the creative direction, photography, and design for Eastside Golf’s “Take Flight” campaign in collaboration with Nike.
Go behind the work
Turn a story of elevation
into a visual world.
“Take Flight” called for a campaign that brought the idea of rising higher into the imagery, with the sneakers at the center of the story.
The assignment
Develop a cohesive visual direction and carry it through photography, retouching, and final creative for digital, social media, e-commerce, and promotional use.
My responsibility
I owned the process from the initial concept to final asset delivery, making sure every image connected the product, the campaign idea, and both brands.
- CLIENT / COLLABORATION
- Eastside Golf × Nike
- CREATIVE LEAD
- Benni Black
- DISCIPLINES
- Direction, photography & design
How I built the campaign.
Each stage shaped the next, connecting the creative idea to the details of the finished work.
01Define the direction
I translated “Take Flight” into a sky-inspired visual approach. The goal was to create a sense of elevation while keeping the sneakers immediately recognizable.
The decision: let the product lead the story.
02Build the photograph
I planned and directed the shoot, establishing the lighting, composition, styling, and overall visual approach. I photographed the sneakers with the final campaign in mind, giving the product’s shape and detail a clear presence.
The decision: consider the final composition before taking the photograph.
03Refine every detail
I managed image selection and retouching, refining the photography into polished product imagery while keeping the work aligned with both brands.
The decision: make the product image strong enough to stand on its own.
04Create the campaign world
I transformed the photography into graphic artwork, using clouds and a consistent blue palette to connect each composition to the “Take Flight” concept. The cloud-formed brand marks extended that idea into the campaign identity.
The decision: make the environment part of the storytelling.
05Carry it across formats
I prepared campaign-ready assets for digital, social media, e-commerce, and promotional use, carrying the same visual direction through different compositions and formats.
The decision: maintain a recognizable campaign wherever it appears.
Make the idea
part of
the identity.
The sky became more than a backdrop. Bringing the Nike swoosh and Eastside Golf swingman into the cloud treatment connected the brands directly to the “Take Flight” story.
Concept. Photography. A complete visual world.
One campaign.
A consistent point of view.
Product-focused imagery, social creative, and promotional pieces connected by the same direction.
I shaped the idea, created the imagery,
and carried the vision into every asset.